5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is a highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.

Learn Organic Search Engine Optimization process, SEO tricks and strategies by professional SEO experts in an easy manner.Download trial for Top 5 SEO Tools, top 5 Email Marketing Tool and join our ever-growing community of Internet Experts… http://www.iexpertsforum.com

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SEO Software: Trying To Catch The Spiders…

SEO software does what exactly?

SEO software frequently starts from the following assumption:

– look at the page that ranks number 1 in Google,

– do exactly the same + a bit better,

– and you will be number 1

SEO software will then examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.

SEO is more than a software-approach!

SEO is the art of ranking number 1 in any search engine for any keyword.

Spiders rank a web site number one because spiders “think” that this site deserves to be number one. Of course the spider cannot think: there needs to be a programmer who programs the spider to find out which site is best.

Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.

This is exactly what SEO software does: it claims to know and tackle “all” the parameters that make a web site ranking number 1.

Pitfalls of a software-approach to SEO

Suppose you find all the parameters needed to rank a web site number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.

Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, the search engine will be blamed!

It won’t take long until Google finds out that “somebody broke the code” of the spiders. The spiders will be updated to give quality results to the visitors!

This means you need to get an upgrade of your SEO software approach… : you are running after the facts in stead of above the facts.

How to be ranked number 1?

You rank number 1 because you deserve it.

In spider logic this still means:

– your page talks about the keyword you are optimizing for

– you page has lots of incoming links about the keyword you are optimizing for.

This is what ranking number 1 should be about.

But my SEO software is really up to date, or is it not?

Your software can only be up to date AFTER the spiders’ software is updated. Unless you write the spiders yourself, you will always be a bit later.

You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.

Some of the parameters you cannot influence: age of the web site is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your web site can you?

A close look at SEO software

SEO software advertisements could say that you can get a top 5 Google Ranking in under 30 Days… If that is true, then check out to see:

– is the web site of this SEO software ranking number 1 in Google for SEO or SEO software?

– are the example web sites the SEO software mentions to be ranked number 1, really number 1: number 1 in Google that is?

It’s very easy to type in the keyword phrase of the SEO software example web site and see if they are number 1 or not.

And don’t be fooled by SEO software that gives numerous examples of number 1 rankings in MSN or Yahoo: if you want to have a long lasting number 1 ranking in any of the search engines, you better start having a number 1 ranking in Google.

I didn’t say that it is a guarantee to rank number 1 in Yahoo and MSN once you rank number 1 in Google, but you will surely be high up there as well. On the other hand, a number 1 ranking in MSN can mean that you are no where to be found in Yahoo nor Google.

So you say: well, then I just try to rank number 1 in MSN since it seems to be easier. Well, it is easier, but then it is easier for your competition as well, so it won’t take then too much effort to out-play you again. Therefor do the job good once and for all: thrive to be number 1 in Google and then fine-tune if needed for MSN or Yahoo.

Why do you do SEO in the first place?

SEO is 1 of the ways to get more traffic to your web site. But there is more in getting a lot of traffic to your site, than “blindly ranking 1 in Google”:

— Always make sure you rank number 1 for a word a lot of people are looking for! —

If you buy any SEO software or out-source your SEO to the SEO specialists: always check their SEO examples:

– are they ranking number 1

– are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo’s search-marketing is considered not too low)

– how long did it take them to be number 1

– how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)

– how big is the competition for the quoted “keyword-phrase” (smaller or bigger than 33.000? As a general rule : above 33.000 quoted “keyword-phrase” results in Google, things become though)

If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!

Try it out for each example web site any SEO software claims to have ranked number 1 for a certain keyword-phrase. And of course, always start with checking if they are ranking number 1 in the first place! If they are not, then you are going to buy SEO software that doesn’t do the job! Ranking number 2 is ALMOST number 1, and even worse, ranking number 9 is nowhere near to ranking number 1.

SEO software web sites

Whenever you are interested in something to buy on the Internet, check out the overall web site of the product you want to buy!

Some SEO software web sites are 1 page web sites: just 1 page with the product, no links, no extra pages…

Again back to basics. What was the first idea to set up the Internet? To give people information, lots of information.

And we are talking about a “NET” in Inter”NET”: “net” means links here, links there, links everywhere… (that’s why links are so important in SEO)

If you don’t see lots of links nor lots of content on a web site about SEO, then the SEO web site is not serious about its own subject: SEO!

Back to Basics: web-traffic

Your purpose is getting as much people to your site as possible, isn’t it?

SEO software has the purpose of ranking 1 in Google.

Now it is very easy to rank 1 in Google for the keyword-phrase “jhdkghgkbdcds”,
but who is looking for “jhdkghgkbdcds”??? Nobody!

So if nobody looks for “jhdkghgkbdcds”, then why bother to rank number 1 with it?

What is a nice number when it comes to “popular keyword searches”? If you use the Overture Keyword tool, anything above 10.000 searches a month means quite popular, but: also know that above 10.000 “the big boys’ are competing
with you, below 1.000 you have the field for yourself. So a good SEO advice is work yourself from the bottom up: start with keywords that are not so popular, and once you are ranked high for those, then tackle the next more popular keyword on the list.

SEO software Conclusion

SEO is the art to feed the spiders what they like.
SEO software is running after the spiders trying to catch their attention.

Always check the numbers and the facts about any SEO software and (this) SEO article!

Then make a decision yourself. If you see that the SEO software

– is ranking well for it’s own product

– is ranking web sites for popular keyword well,

only then you can consider buying it.

Making money on the Internet is something that has always intrigued Stef Glassee, a Sun Certified Java Developer. Being into programming and software development he has a first eyes view how software can help people, but it cannot yet replace people. Same goes for SEO software.

…It’s quick and easy to throw an apple pit in the soil. But be prepared: it takes a long time before the apple pit becomes a tree loaded with apples!…

You can read more about starting to make some money online, SEO and web-site marketing at : Quick and easy ways to make money [http://www.quickandeasywaystomakemoney.com]

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SEO and the Client’s Expectations

The job of a Search Engine Optimizer, popularly referred to as an SEO helps the visitors to acquire the required information from the visited website. So, an SEO plays a major role as far as research and development are concerned. Both, the clients availing of the services of an SEO as well as the visitors to the website, many a times, prove to be too demanding for the Search Engine Optimizer. Well no pains, no gains. An SEO’s job seems to be based on this pattern rather too strictly.

The SEO’s Job vs. Sales

The SEO’s role is quite important not only for researching a particular subject or idea, but more so when it comes to sales. The Optimizer in the majority of the cases provides his services to help the visitors to the website research about the products of the company.

The products may vary from biscuits or other eatables to cosmetics to electronic devices including almost any saleable product, object, idea etc., that exists upon the earth. An SEO understands well that basically his job aims at optimizing the sales for the company. He would not like to displease the company or those who visit the company’s site. So, most of the SEOs prefer a little sentence at the bottom of the page to the effect that the visitor’s search results may vary from site to site. After all, an SEO, like any other professional prefers to play safe!

Expectations from an SEO vs. A Few Realities

As the company’s demands from an SEO are sometimes even unrealistic, he has to be extra smart (that of course, is different from being over smart). When it comes to selling a new product, the Search Engine Optimizer is not just asked to optimize the sales, in such specific cases, he has to initialize the sales for the new product first, more so if the business house happens to be a small one or a newly opened one.

If an SEO’s services are hired by a small or newly opened business, the Optimizer is expected to optimize the sales of the products (if they are new, then even to initialize the sales) so that the business comes closer to the big rivals and then gradually goes ahead of them. Now, anyone can understand the kind of expectations regarding the sales from an SEO. When the expectations are not met with (that may be the case sometimes), the resulting picture may be a sad one.

As if that is not enough, even the sales department of the company loves to transfer the major share of its responsibility to the shoulders of the SEO, once his services are hired. The department’s attitude, most of the times, sends the message across to the SEO, in no implicit terms that it is his responsibility to optimize the sales of the popular products, initialize and optimize the sales for new products and reinitialize the sales even for those that had previously failed in the market.

In other words, it is the SEO rather than the sales department who is expected to optimize and maintain the market. The Optimizer is left only with two options: either fulfill all the expectations or if he fails to do so even once, then provide an absolutely convincing explanation to the company that has hired his services.

SEO: Catering to the Clients’ Expectations

Though the contract letter as provided to the SEO clearly reads the terms and conditions related to the responsibilities and even ranking, traffic, ROI, and conversions etc., it is the result of the work that counts in the long run rather than the job profile as discussed in the contract letter.

An SEO’s Perception of His Job: Risk Factors

Thus a potentially existing, but not a very explicit (and hence not very frequently realized) risk factor is that most of the SEOs focus on executing the operations as specified in the contract letter rather than laying stress on the results. The result: the sales for the company for which an SEO’s services are hired are far from being optimized. In some cases, the SEO fails to maintain even the previously existing sales. It can even tell upon his professional relationships with the sales department of the company. Eventually, he may be sacked and replaced by another SEO, in most cases, a tried and tested one by one or more reputed or established companies. So focusing upon the result is the key factor for any SEO. He must focus on the TARGET.

Services Provided by An SEO: How Do the Clients Evaluate Them?

A large number of the companies hiring the services of an SEO are extremely conscious of their web ranking. Naturally, they want the ranking to shoot up faster when they hire an SEO. A sensible client would allow at least a reasonably period of time to the SEO as even a highly intelligent and professionally smart Search Engine Optimizer would require at least a little bit of time to increase the number of the visitors to the website of his client.

Even if the search engine is optimized making it several times more effective than it originally was, the improvement will catch the notice of the net surfers within a little time only. Given the time (a reasonable one, of course, and not an unusually longer span), the web ranking of the client’s site can be expected to shoot up the popularity charts.

Moreover, the requirements of the visitors to the website of the clients vary from time to time. Thus the SEO is expected to be on his toes all the time. Further, the phrases searched by the visitors most of the time would never be an all time favorite with the net surfers. They may change with the changing requirements of the surfers. Thus the client would obviously expect the SEO not only to make the web ranking go higher, but even to maintain it. Not a very easy job, indeed.

How Does Web Ranking Effect A Company’s Sales and An SEO’s Performance?

Though a smart SEO can employ a number of ways to make the web ranking shoot up, the point is that whether the people who visit the web site actually get converted into the customers buying the products of the company or not. So even if the SEO manages to attract a large number of visitors to the site of the company, what actually counts is whether they are the targeted visitors or not. The SEO must never forget that as far as the results of his work are concerned, the web ranking is to be used as a means to enhance the sales for the company. After all, it is for this purpose that the client has hired his services.

In some cases, a client’s website may already be enjoying an excellent web ranking, but a poor conversion rate. In such case, the SEO is expected even to a greater extent to focus upon the conversion rate. A greater chunk of the traffic visiting the site is to be converted into actual buyers of the products of the company. This is what the SEO is expected to achieve.

The Job of an SEO: A Few Tips

The SEO may suggest the clients to alter a few links in the SERPs i.e., the search engine result pages. It can make it easier for the visitors to the site to find what they are looking for? When a visitor himself/herself refers the site to other surfers, it counts. Because making the web ranking move up, it definitely increases the conversion rate.

Finally, the SEO must take care that the desired, if not higher, conversion rate is achieved within a specific time. Though there should be synergy between the client and the SEO and the required time should be allowed for achieving an excellent web ranking as well as conversion rate, the SEO must not forget that he cannot delay in producing results beyond a certain time period. He is fully responsible to make the client progress in the business as fast or even faster than expected by the client.

Finally, the SEO should be focusing on improving upon the sales for the company. After all, this is what that actually counts for the client. It is the result, the result and the RESULT ONLY that will matter in the long run, as already discussed in this article.

Bibhash Sharma is an expert writer for a variety of subject matters, including internet, web design and development, computer technology, internet marketing etc. Please visit [http://www.obiyaninfotech.com] to browse his present activities.

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