3 Reasons to Create a Website for Your Business

In the year of 2016, many individuals are beginning to venture into the field of entrepreneurship. Whether you create things for a business or have begun something as big as running a franchise, anything you can do to be your own boss is becoming more and more popular. Unfortunately, running your own business isn’t enough. Many business owners have to go the extra mile and go beyond just running a physical store, but they must also run a website as well.

Doing so on your own can be tricky, but with help from websites like http://1shoppingcart.com/features, running an online store can be just as beneficial as a physical one.

Expanding the Reach

One of the hardest things for many business owners to do is expand their target audience, because once you have set your store in a permanent location, your local audience can only reach so far. The same visitors will probably become regular customers, but it’s hard to continue reaching new ones. An online option will allow you to continue getting new customers, all while still selling the same products. Reaching more and more customers will help keep your business open and allow you to get more feedback about your products.

Receive Improved Feedback

A lot of times, many stores offer customers a chance to share their experiences via surveys at the bottom of their receipts, but these often get tossed aside. One of the many benefits of running an online store means that you can receive more feedback. Brief surveys offered at the end of each shopping experience will help you gather feedback about the site as well as the products. Another way to receive feedback online is to allow your customers to write feedback on products, which can help you improve your items as well.

Cheaper Costs in Startup

If you haven’t already opened a physical store but are interested in running your own business, beginning with an eCommerce store is a great place to start. While it isn’t necessarily easy running an online store, it will give you the experience you need to see if your business will be successful enough for a physical location. The reason it is easier than beginning with an actual store, is because the startup costs are much lower. You will not be paying for things like rent or utilities, so you will automatically begin saving for your future ideas.

Top 40 SEO Myths Everyone Should Know About

SEO MythMyth #1: Only the first rank matters

Many ebooks and other resources that business owners use will place an important emphasis on the need to be at the top of search results, whether that be on Google Search, other engines, or even in places like social media. But surveys have shown that people quite often will look at other results and they will scroll down through the page. Being on top of a second page, for example, can be quite beneficial for traffic. Also, search ranking is only one part of the puzzle. Now Google places other results on the page like social recommendations and local results as well, which means there are many more avenues open to you, and being first place is no longer as crucial as it once was.

Myth #2: You can do SEO with no outside help

Doing SEO simply means that you follow a set of techniques and procedures to increase the chance that web users will go to your site. It is true that anybody can learn these techniques, and if you are a web site owner and you want to do your own SEO then you can spend the time to learn and apply those techniques. But SEO can be complex and touches many areas such as online marketing, coding, technical aspects along with PR skills. Most business owners simply do not have everything required to do a great job at SEO, and that is why so many agencies exist that offer help. A simple IT worker or online marker is often not enough if you want truly good results.

Myth #3: META tags are very important

It used to be that every page on your site needed META tags in order to rank well. Those are small pieces of code that would give Google a list of keywords and a description. The search engine would base itself on those to find out what your web site was about. Now however, those do not affect your ranking at all. Both Google and Bing stopped caring about META tags in order to index sites. However, they are not useless. For example, your description tag will be the text that often appears next to the link that shows up on the search result, so it’s still a useful piece of the action.

Myth #4: Keyword-rich domain names are ranked higher

Back in the dotcom days, it used to be that the URL you used was very important. Google placed a lot of importance on the domain name, and if you could get a name that had your keyword in it, you would gain a big advantage over other sites. This is why a lot of companies in the late 90s bought domain names for a lot of money. But now, the indexing process only looks at the actual content of your pages, and not the domain name. That name is still important, because people still get to see it, but it will not make you rank higher.

Myth #5: You have to submit your site to Google or other search engines

All search engines used to have URL submission forms where you could send your site to Google and others. In fact, they still do, but that process is unnecessary. The crawlers that these engines use now are sophisticated enough that any new site will be found in a matter of days, if not hours. The only time you would have to worry about submitting your site is if for some reason it was not indexed automatically after a couple of days.

Myth #6: Submitting a sitemap will boost your rankings

Google offers a webmasters interface and from there, you can submit a sitemap, which is an XML file containing links to every page on your site. Some site owners take the time to submit such a file every time they make a change, but that is not necessary. Submitting a sitemap does not change your rankings, all it does is add pages which may not have been indexed already. If your site is typical and has links to all of the pages, then it will not be needed.

Myth #7: SEO has nothing to do with social media

Before the advent of Facebook and Twitter, SEO was the one and only technique to get traffic from an organic way. But now, social media is everywhere, and the line is quickly blurring between the two. While some marketers still consider SEO and social media to be different beasts, the truth is that they are very closely linked. For example, Google now places their own social network, Google Plus, into its search results. If you can get enough influential people to talk about your product and link to your site, then their recommendations will show up in any Google search result that their friends does. This clearly affects SEO. On the reverse side, Facebook has started going after search as well, by recently introducing their Open Graph engine, which searches based on friends and interests. So the two domains are closely linked, and they are becoming closer all the time.

Myth #8: Google does not read CSS files

The Google bot used to be fairly primitive and only saw text, which is why many people concentrated on the text part of their web site. But now that engine is very sophisticated and it reads JavaScript, CSS, and more. The crawler can definitely see whether your site’s presentation is appealing for users or not. For example, if someone searches on a mobile device and you have no mobile layout on your site, you may be missing out.

Myth #9: You need to update your home page all the time

Some people think that by updating their home page content all the time they will rank higher, or by not updating it their ranking will drop. In most cases that is not the case, because if you have a sales page that offers a product, then there would be no reason to update that page unless something about the product changes, and Google expects that.

Myth #10: The H1 header has greater value than the rest of your text

The structure of your page is seen by Google and other engines, but you have to realize that many sites are structured very differently. As such, no one specific tag has more value than another. An H1 tag is simply a header that corresponds to a CSS entry in order for the user to see your page a certain way. It does not make Google rank your page any differently if you use H2 tags instead, or if your keywords are mostly in the text and not in a specific CSS tag.

Myth #11: Linking to other highly ranked sites helps your ranking

Some sites try to link to many other high authority sites in order to help their rankings, but that does not help at all. Google uses PageRank to decide how your site will rank, and that algorithm is based on how useful your site is to others, and as such it will only look at how many other people link to you. Whether you link back to them is of no importance. Otherwise, any site could raise to the top simply by linking to millions of sites, which is not the case.

Myth #12: Using automated SEO methods is always spam

Many people use automated SEO methods that do not fall into the spam area. Many companies have very big sites and they use automated scripts to do a lot of the grunt work of SEO. Whether or not a method is spammy is based on what the result is, not on how automated it is.

Myth #13: PageRank is the only factor that matters

The algorithm that Google uses to rank sites is PageRank, which determines how useful a site is to others. But the result also takes indications from hundreds of other inputs as well, according to what Google says. Some of these inputs are easy to see, like having your site being recommended by others on Google Plus. This proves that not only PageRank matters. The company is staying tight-lipped on how many inputs there are, and how important each gets weighed, but it is clear that there is more going on than just PageRank. With that said however, it is still widely believed that PageRank is the most important factor, and a PR1 page is always better than a PR3 one.

Myth #15: The title tag is hidden from search engines

Most of what Google sees on your site is the text that is visible to users, such as what appears on the screen and is rendered in a web browser. As such, it would be easy to think that the title is not picked up. However, your title is very important for SEO, because that is the text that appears on the link people will click on. Not only is Google using it to help your ranking, but people will see it as well when they go to click on your site.

Myth #16: Usability does not affect SEO

The whole point of SEO is to gain traffic and get people to stay on your site so they can be entertained or buy your products and services. As such, SEO very much goes hand in hand with usability, because this is what will make a difference in whether or not someone stays on your site for long. If your site is hard to use or navigate, it is very easy for people to go to the next search result. Also, the search engines themselves will look at layout and usability. If your site is hard to navigate for your viewers, it will be hard for the crawler as well, and having a bad usability can definitely affect your rankings.

Myth #17: The.edu and.gov backlinks are the best

It is true that most.edu and.gov sites are well ranked and have a high authority, because those are typically official sites that are well maintained and contain no spam. However, this is just a byproduct of how they are maintain, it is no guarantee. The simple fact that they have a domain which ends with.gov or.edu does not help your ranking at all. If you have a backlink on one of these sites, it will only be as good as how much authority that site has. You gain nothing by the fact that it is an educational or government site. Posting a backlink on an obscure.edu site will not help you any more than posting it on an obscure blog.

Myth #18: SEO is based on the quantity of links a site has

Believing that the success of a SEO campaign is to have the most possible backlinks is misunderstanding how ranking works. Any ranking algorithm, whether it is Google, Bing, Facebook, etc will rank sites based on many different factor. To do successful SEO, you have to address all of these factors, and having a lot of links is just one small piece of the puzzle. Also, each link has its own quality value. Often, a single link from a popular news site talking about your product will be much more valuable than spamming hundreds of links to unknown blog sites.

Myth #19: Backlinks are more important than content

SEO usually costs time and money, and as such it is unrealistic to think you can do everything possible in every facet of online marketing. So often you have to make choices, and some may be tempted to focus on link building instead of content. However, the goal of SEO is to bring good traffic to your site. Quality is very important, not only quantity. Not having good content means your site has no value to anyone, and as such it will quickly lose any benefit that the extra links gave you. In fact, the most useful backlinks are usually not those you have direct access to. They are reviews from celebrities in your niche, news sites, and anyone who already is an authority talking about your product. By having good content, those links can actually come by themselves, simply through PR or word of mouth. But a bunch of backlinks on low authority blogs will not help you much at all, and the ranking you may get from them will not last long as those sites clean up those links. Instead, focus on your audience and try to know who you are writing for. By producing good content you are helping your site more over the long run.

Myth #20: Paid links will get you banned from Google

There are many ways to get links, and some of them includes some type of payment. But not all paid links are always bad, it depends on how that payment occurs. For example, many sites, including Google, offer advertising services. You can buy an ad on Adword, you could go to another ad network, and many sites offer their own ad services. While some of them will not give you any ranking, others might, and those are completely legitimate. Paying a site that focuses on your niche to have a link in a strategic location will likely not get you banned, however you have to remember that there are methods that will. Buying low quality links in bulk is one of the best way to get your site removed from the index.

Myth #21: Good content is all you need

Just like building an army of links will not help you keep traffic for very long, having good content and nothing else is also not enough. Most people agree that good content is the cornerstone of having a successful site. By having engaging, useful posts for your visitors, you can ensure that they will want to visit your site and stay there for a long time. However, simply building it does not make it known. Even a very good site has to do some SEO in order to bring traffic. Branding is incredibly important for any site, and getting your brand out there through SEO is the only way you will get those eyes onto that content. Your articles and posts have to be paired with good incoming signals, and that includes doing a lot of the typical SEO methods which can get you ranked in search engines so that people can find your content.

Myth #22: Google actively penalizes certain sites

Anyone who has done some work in SEO has been puzzled at some point when seeing strange drops in ranking. It may seem as if you did nothing wrong, you increased all of your marketing efforts, yet somehow Google decided to rank you lower. It may be easy to think that your site was penalized in some way, but most often that is not the case. Google clearly states that they only penalize sites that break their terms of use by actively going after unethical methods like spamming users. In most cases, the problem is elsewhere. One potential cause may be things that other sites have done, and not you. For example, maybe your competitor received a large influx of links because they appeared on a popular TV show. Another reason is if Google changed some part of their internal algorithm, which happens fairly often and can be disastrous for some sites. Many people remember the Panda update which changed the ranking of millions of sites. Unfortunately in these cases it can be very hard to find the root cause and fix it, and you may have to simply work harder at SEO in order to gain your ranking back. Resist the temptation to go to spammy methods or to blame Google for it.

Myth #23: Google AdWords will give you preferential treatment

AdWords is a very useful program by Google where you can place an ad on other sites to advertise your own. It should be part of any online marketing campaign. However, AdWords by itself does not help boost your rankings. Some think that because a company pays Google, then they will give them preferential treatment in organic search, but that is not the case. On any typical search page, you can easily see that organic results are separated from paid advertisements. A PPC ad campaign will give you a ranking in the sense that it will allow you to be seen on the ads side of the page, but it does not affect your ranking on the organic side in any way.

Myth #24: SEO is something done once only

A lot of sites do this mistake. When the site is new and it has just been created, the owners will invest in doing some SEO, and then think that everything is done. But just like marketing in the real world, SEO is not something you can do once and then forget. Instead, it is a continual process which has to be done over a long period of time, often the entire life of the site. This is because the web is not a written encyclopedia, it is a medium that changes constantly. New competitors appear, search engines change their algorithms, new opportunity for marketing appear, and links that used to be good can become stale and not that important anymore. By constantly keeping an eye on your SEO efforts you ensure that your ranking does not drop, and you can keep focusing on new techniques that may prove to work better.

Myth #25: SEO companies can get guaranteed results

This is a very common yet completely bogus claim which some marketing firms like to use. They claim that by using their methods, your results will be guaranteed. But the truth is that no one can claim a certain method is foolproof for the same reason that SEO is not something you do once then forget. Everything changes online and you never know when something that used to work well will stop working. Some tactics are clearly better than others, but none is guaranteed. Also, if there was a magical way to get a high ranking, you can be sure that it would leak out at some point, and then everyone would be using that same tactic, making it worthless.

Myth #26: Placing too many links per page can penalize you

Some people have been told that a certain amount of links on a page can be bad for your rankings. For example, placing more than a hundred links on your landing page will be bad for Google and you will get penalized in some way. While it is true that spamming links on a page is something you should not do, and the Google bot has ways to detect when a page is a link bait one, you should not be afraid to create pages with lots of links. As long as they are relevant and part of the normal navigation of your site, then there will be no penalty. The worse that could happen in these cases is that Google may decide to ignore links part a hundred, but that’s all.

Myth #27: Internal links don’t matter for SEO

Many people think of linking only as far as backlinks go, and only focus on having other sites link to their own pages. But internal linking is also important, just like your site layout is important, because the search crawlers try to act as much like a normal web viewer as they can. If your site has bad internal navigation, Google will be able to detect that, and this could penalize you. Take the time needed to create good internal links and an easy to use navigation system for your site. This is something that is easy to do and you should not skip this step.

Myth #28: Facebook likes or tweets are the number one factor in SEO

Social media has taken a central role in how people find information on the web today, and the signals sent by these sites are fed into search engines in real time. No modern business should ignore social media, simply because of the amount of time people spend on Facebook or Twitter. However, no one social site is the holy grail of SEO. Even if getting Facebook likes can be important, is is not any more so than the many other techniques that can be used. Also, there are arguments that point to the fact that while many people spend a lot of time on social networking sites, they do so to talk to friends, not to buy products, so the benefit of a like is still not as understood as the benefit of ranking well on Google. You should not ignore the traditional SEO and focus solely on social media.

Myth #29: Keywords are no longer relevant

Sites used to be created with a paragraph at the bottom filled with keywords in order to attract more traffic using something called keyword stuffing. In recent years, knowledgable marketers have realized that this is no longer needed, in fact it is a practice that is heavily discouraged by search engines. However, this does not mean that keywords are not still very important. While you should not do keyword stuffing on a page, getting a good percentage of your keywords in your actual text is still crucial. When someone looks for a specific term on Google, the amount of time this keyword comes up on your page is still heavily weighed in.

Myth #30: Using bigger headers will improve your ranking

Header tags such as H1 or H2 do matter because search engines look at the layout of your site, so you need to have headers that make sense and that contain your keywords so that the search engine knows what the content is about. However, the size or style of these headers, such as which CSS arguments you use, do not matter since Google and other search engines are interested in the content and usability, not the artistic style.

Myth #31: Keywords have to be exact matches

It’s true that words have to match what people type into a search engine, however there are arguments for using words other than your selected keywords. For example, most words have a lot of synonyms, and people type in those synonyms all the time. By using a larger selection of keywords, you can be sure to catch those searches as well. Also, while keywords will bring your site up in the results, whether or not someone will click on your link depends on what the title of that link says. By having a clever title, something that people would want to click on, you gain more than by simply repeating a list of keywords.

Myth #32: PageRank does not matter anymore

When Google first started to be the top search engine and everyone focused on ranking well, PageRank became the number one criteria every marketer would go after. It used to be, and may still be, the input metric that affects a ranking the most, but the company has been clear many times that sites are ranked on hundreds of different metrics, not just PageRank. As a result, some have stopped caring so much about the PR ranking. However, that is not to say PageRank has no relevance at all anymore. While it is true you should focus on other things, you need to keep an eye on your PageRank as well.

Myth #33: Google Analytics can spy on people

Google Analytics is the most popular analytics software used by sites around the web, and as a result some people think that they are being spied on. But the company has said many times that no personal data is being transmitted using Google Analytics. Indeed, if you actually use this service on your own site, you can see that the data you have access to are all anonymized, and you only see numbers, not individuals.

Myth #34: You should finish your site before starting to worry about SEO

SEO can be thought of as a form of marketing, and most marketing efforts are made after a site is completed, but there are steps that you should take before. For example, you should make sure you have a good layout, good navigation, META tags, titles, and so on. All of these are part of SEO and should be done while you are building the site. Also remember that search engines can find your site as soon as it is live, so you want your SEO to be ready whenever Google first crawls it.

Myth #35: Buying links, likes or tweets will help your site rank better

There are a lot of sites selling Facebook likes, followers, and so on. Often, those services seem quite cheap, such as 10,000 likes for $10. However, in most cases these are not worth the money. First, they are usually fake accounts, bots that simply mass follow for a price. They are not real people, which means no one will see those social signals, and as a result they will not increase your ranking. Worse, many sites such as Facebook, Twitter and Google forbid these types of acts, and if you get discovered, you could be delisted.

Myth #36: Paid links always come from shady sites

In the case of bulk services, it is true that a lot of those paid links will come from shady sources, including bots or proxies. However, many reputable sites sell links as well, in the form of advertising or even preferential treatment. In those cases, you may have very legitimate links on high authority sites, and those can help your site rank better on search engines.

Myth #37: Google won’t find bad or spammy links

Some of the people who buy bulk links or who use automated methods to spam blog posts think that Google will not find them, and that they will gain from their unethical practices. In many cases, that may actually be true, since Google and other search engines are not part of the secret police. But while individual bad links may not be discovered, the bigger risk is that the sites on which your links have been placed will be found and removed from the index, or that the actual algorithm will be modified to make those backlinks irrelevant. When that happens you may find a drastic change in your ranking.

Myth #38: You should not place too many outbound links

Some people think that they should only link to a small number of outbound sites. There is only one case where linking to other sites can hurt you, and that is if you become part of a backlinks network for the sole purpose of raising your ranking. In that case, when one site is discovered, all of them may be hit. But in any other case, Google and other search engines do not care at all how many outbound link you have, and there is no limit to how often you can link to other sites.

Myth #39: With good SEO you do not need PPC marketing

Some sites will spend a lot of time doing SEO and get great organic results, but even then PPC campaigns can be useful. Surveys should that it often is not the same people who click on ads versus those who click on organic links, so it can be worthwhile to do both, if you have the money for it. Also, PPC links are guaranteed to cost you only when someone clicks, and do not suffer from changes in algorithms like the Panda update.

Myth #40: You can manipulate search rankings

This is a myth many marketing sites attempt to promote, the fact that they can somehow manipulate search rankings in a way that is outside traditional SEO. The whole point of SEO is to try and rank your site better. If there was another method that actually worked, then by definition it would be part of SEO. The truth is that there is no magical way to manipulate search rankings, and usually when someone says that they can, what they mean is that they will use unethical ways to speed up your ranking. But using spam and other spammy strategies mean your site is put at risk. You may have a boost now but pay for it later on.

What is SEO Anyway?

SEO 2Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

Patricia J Tuley is a Technology research analasis. You can visit my site [http://www.seoarticlesonline.com] for more great information on search engine optimization and products.

Article Source: http://EzineArticles.com/expert/Patricia_Tuley/59636

Article Source: http://EzineArticles.com/347015

Why Most SEO Strategies Fail to Deliver

SEO StrategiesThere are many reasons why a SEO strategy fails to deliver.

In this article I ponder over 10 primary reasons why your SEO strategy could miss its mark.

1. No long term perspective

Most SEO action plans are defined for a limited period of time like 6 months to a year. Many clients feel post that period there will be no SEO needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets website owners caught up in a wrong SEO tactics with little results. The right SEO strategy needs to create “value” throughout the life time of your online business. Is your SEO plan the right strategy?

2. Shooting in the dark

Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?

3. Lack of alignment

Most SEO action plans are not consistent, lack participation and deep perspective into search engines. Many SEO experts build random links (from relevant sites) to your website which eventually does push the rankings, sometimes temporarily. But if you want to build a strong link reputation and earn life time traffic, then proper alignment is a must. Is your SEO plan in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of links?

4. Playing follow the leader

Most SEO action plans play follow the leader i.e. your competitors. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are creating. A SEO tactic that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems close, but yet the dog can never catch it. Is your SEO plan chasing its own tail?

5. Wrong expectations

Most SEO action plans make high claims and ranking guarantees. Most clients buy into this. The clients who buy into quick or cheap SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO tactic, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations on either side?

6. Chasing a dream

Most SEO action plans present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long term vision. And this takes time. Is your SEO plan chasing a dream, or is it grounded in reality following real world business principles?

7. The bigger the better

Most SEO action plans aim to target maximum number of web, user and social communities while link building. And many clients get impressed with the big numbers. What to be kept in mind is that it’s not possible to participate in so many communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO plan in place that focuses on “value and participation” rather than numbers?

8. Forgetting the customer

Most SEO action plans are not focused on the customer. If your potential customers are not getting any “value” from your SEO strategy then you are on the path to failure. Create value – make that value visible – leads to conversions. Is your SEO plan creating value for your potential customers?

9. Are all SEO Strategies the same?

All SEO experts follow the same guidelines; however, all SEO’s don’t have the right SEO strategy in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to implement and why you are choosing that SEO plan over others.

10. The wrong SEO strategy

I believe there are no wrong SEO experts, but there are SEO experts with the wrong SEO strategies. So hire the expert SEO with the right SEO strategy today!

SEO Expert and Author of ZenofSeo Blog.

Article Source: http://EzineArticles.com/expert/Nevil_Darukhanawala/269564

Article Source: http://EzineArticles.com/4190207

How To Include H1 Tags On Your Website

How to Include H1 Tags on Your Website to Achieve Top Search Engine Rankings.

H1 tags are one of the many important elements to go into achieving top search engine rankings. Header tags carry a lot of importance with the search engines because it let’s them know the proper layout of your website pages. When search engines are crawling through your web site, they need to know the most important content on your site and header tags provide them with what they are looking for.

The most ideal place to input your h1 tag is in the header just above your content.

It’s important to make sure that you include your keyword phrase in all three of your h1 tags.

To start off you’ll want to input an h1 tag with your keyword phrase in the first sentence of your article. Then in the middle of your article you’ll want to include and h2 or h3 tag with your keyword. In the last sentence you want to make sure that you insert your keyword with an h2 or h3 tag.

It’s very important to make sure that your keyword phrase is in the first and last sentence of your article.

When you insert heading tags into your article you’ll want to make sure that they are separated and not too close together.

How to Find H1 Tags in WordPress:

*In your WordPress back office you’ll see a drop down menu that says heading 1, heading 2, and heading 3.

There’s a great WordPress plugin called Seo Pressor that will make using header tags and search engine optimization so much easier to do. The great part is that Seo Pressor will inform you if you forget to add header tags to any of your posts and will instruct you on how to correct it.

H1 tags are one of the many critical factors that go into achieving top search engine rankings. Some of the other important factors include number of backlinks, alt tags, internal links, and making sure that your keyword is in the first and last sentence of your article. These factors are just a few of the major seo techniques that need to be followed in order to achieve top search rankings. To find out these other critical factors in more detail visit the resource section below.

Briocity Where People Could Find The Cheapest Seo Services

Getting the cheap search engine optimization services by BrioCity is one of the things that could make a lot of entrepreneurs and website owners happy and satisfied, these days. Finding Internet services that are as affordable and effective as the ones found in BrioCity is already something that a lot of people would consider a success. Some have to go through trial and error with other companies and spent a lot of money and time but without any luck. With BrioCity, people could rest on their laurels and have extra time on their hands doing other tasks. The whole world just went through a terrible financial crisis that made a lot of people become more and more apprehensive when it comes to money. A lot of companies declared bankruptcy and a number of businesses were closed down because of the said crisis but life has to go on and people have to move on that is why there are still a number of businesses, those that survived the catastrophe which are looking for ways to improve their businesses and be extra careful when it comes to dealing with their finances.

Cheap search engine optimization services by BrioCity is like a gift that businessmen and website owners could give to themselves, they are not just helping their business to be known by many and be part of the top searched websites but they are also doing themselves a favor by not spending extra cash on marketing and other Internet services. Businessmen would also find themselves doing minimal work since most of the responsibilities are already handled by the experts. People could really depend on the cheap search engine optimization services by BrioCity.

The cheap search engine optimization services by BrioCity is like no other, businessmen could really count on the experts and other people behind BrioCity since aside from the number of years of service and doing what they do best, the BrioCity team is also dedicated in serving their clients and giving them the best and the team is also very knowledgeable when it comes to Internet and other services. Cheap search engine optimization services by BrioCity is already known by a lot of businesses and other people in the online world that people could ask around and they would find a number of people who have tried BrioCity in the past and benefited a lot from them.

People could click on plan and pricing in BrioCitys official website to check out the terms and other things that they have to be aware of. Everything is explained in their website and people could really compare what BrioCity could offer and what other companies promise. People would really see the difference and in BrioCity they would not only be able to get great services but also get the best offers found online, these days. Businessmen would really gain a lot from using the Internet services being offered by BrioCity and they could expect a lot of great returns at the same time.

Top Seo Company Usa Provides Higher Page Ranked Websites

Websites nowadays play a major role in promoting business of an agency. Every business house has a customer’s group. Influencing the customers and getting the attraction of the customers is easier with the help of a higher page ranked website. The page rank of the website set by the search engine matters a lot in this concern. Getting higher page rank the visibility of the website increases to the customers of that product or service provided by your agency. Different factors are there those are concerned in determining the page rank of the website. Therefore, the business houses are paying more attention in promoting their websites via search engine.The local as well as the international customers become attracted towards the product or services provided by the agency as they visit the agency’s website. Thus, getting good return by making use of the website is possible to the business house. While you have a scope to get lucrative return you will try to take all the measures so that your website can get a better page rank. This is a give and take policy. Invest to promote your website and get return as profit by selling products to the online customers.A pilot may not drive a car as it’s not his or her expertise field. A businessperson, who sells useful products and have an international clients group, may not have the requisite knowledge in developing a website of higher page ranked. They get assistance from the top seo company USA. It’s the best policy that confirms the service very well. The experienced companies, expertise in the field of search engine optimization, can offer you better assistance that ensures higher page rank of your website. The SEO companies manipulate all the necessary jobs related with search engine optimization. They can take measures from redesigning of the website to change or correction in the contents of the website. The link building process is a time taken process which grounds a strong a base to the website that standardizes the website also. Getting a good platform your website gets promoted by the search engine. With the enhancement of the page rank the website gathers more viewers and thus starts influencing more customers. The ultimate target of the best seo company USA is to make the website eligible in getting the top position among the related websites. There is no certain process that leads a website to the top position. It’s a complicated task, sometimes depends on probability and sometimes depends on critical analysis of the strategies followed by the search engine. The SEO experts lead the whole process very tactfully as well as strategically in providing the desired location to the client’s website. Continuous success in this field provides the companies name and fame and these companies are considered as the best seo company USA. While you will take the assistance from the top seo company usa, the chances of getting aspired result becomes confirmed. Ansuman jena is a search engine optimization expert working for a SEO company USA SEO company USA that provides high quality services.seo company in USA He has profound knowledge of various Internet marketing techniques. His company offers the best online reputation management services to boost and maintain your web popularity.for more information visit[www.seokite.in]

Effective Company Profile Copywriting For Website

For copy writing web site content needs some intellect and in-depth knowledge of subject to understand the type of customers business or services. The reason is that when you write content for your website, you dont just have to look your local or national market but you need to consider global market. Therefore it is very essential that your web site content should convey the right message to your potential customers globally.

While preparing content for any website, information in all page are equally important, but when it comes to Company Profile or About Us page then it require more attention.

Why Company Profile is Important in Your Website?

There are various reasons that depicts importance of copywriting effective company profile for your website as under:

On the internet, people visit your web site from different part of country in the world. It is possible that your company may known to local or national level [within your state or country] but not known globally. In such case your company profile can give information about your company and type of business.
You can build strong impression on people by writing efficient company profile or about us page. A great company profile can attract the right customers or supporters for a business.
While buying or selling anything from shop or mall, people can check everything personally but in case of online shopping or online businesses, one has to check the reliability of the company. By providing reliable information such as establishment, location, infrastructure, quality etc you can win trust of net users in your company / products or services.
How to Write Effective Company Profile?

While preparing company profile page you need to write very consciously each details about our company. The main points for any business company profile are as under:

Introduction about Your Company
First of all you have to present information about your company such as name of your company with year of establishment, location [also mention name of the country located in]. Also mention type of business or service mainly associated with.

Establishment and Location
Write year of companys establishment. If you have more than one group and at different location then you can mention separate details for each group with year of establishment and location [only name of city].

Company History
You can write short information about your companys history such as how you have made growth of your company since establishment.

Directors / Promoters / Proprietors
You can write name of all Directors / Promoters / Proprietors with their qualifications, experience and expertise in their fields.

Mission of Company
Write mission of the company that includes short description such as ethics, quality etc [based on value, quality, customer services etc]. The mission statement must be an effective statement as it makes more impression on people mind.

Vision of Company
The vision of your company includes statement about what your company wants to do in future. Like mission statement your vision statement also need use of strong and effective words to get trust of your potential customers.

Write about your companys infrastructure that includes information about office building, factory, communication facility, transportation facility, latest instruments and machineries available in the company.

Main Business / Services
Information about your main products / services for example web design, SEO, internet marketing services, multimedia, email marketing, flash design, search engine marketing, logo design etc.

Marketing Network
Information about your companys marketing network such as number of branches, regional offices, dealers, retailers etc.
Research and Development
Detail about your research and development unit. How constantly they work for improving product quality.

Quality Assurance
The information about quality control unit; how they work to provide quality products. You can also mention certification details for your product such as ISO 9001 etc
You can give list of your existing customers to build trust of potential customers and make them assurance to associate with your company without any doubts.
Customer Services
You can get trust of people by assuring them that you provide best services in your industry; good after sales services make very much impact on buyers mind.

Things to remember

It is necessary to remember that your company profile should convey messages in short and simple language that anyone can understand it easily.
You should also try to avoid long description for any subject as people on net have no time to read such long details. You can give more information later while they contact you.
The main strength of writing good company profile is that it makes strong impression in your customers mind by communicating with them in a way that leads them to value and trust your company or brand or service. As a result you will get long-term benefits for your business.

If you are looking for an effective company profile writing or preparing search engine friendly copy writing for your website, contact web designing company in India which also offers SEO services including SEO Copy Writing. Contact at